Fort Lauderdale · Miami · Palm Beach
Food photography fails in one of two ways. It looks nothing like the plate that arrives, or it looks like stock. Neither one gets anybody through the door twice.
So I shoot the real plate. No stand-ins, no glue, no hero build the kitchen would never fire on a Friday night. I work with your chef on timing so food hits the camera at its best minute, not its tenth. And I light it properly — that's the craft, and it's what separates a photograph from a phone snap — but the lighting serves the dish rather than replacing it. Nothing goes in the frame that won't come out of your kitchen.
I shoot for restaurant groups, hotel F&B programs, chefs and the PR firms that represent them. Clients have included Fireman Derek, Benihana, Drunken Dragon, Prime 112, Ra Sushi, H Orlando, American Social and F&B outlets inside resort properties for Vidanta, Hard Rock and Wynn.
contact@garyjamesphoto.com · Text me now: (954) 540 -0989
[See more →] Download Portfolio
Menu & dish photography — hero plates, styled to look like your kitchen on a good night, not like someone else's.
Cocktails & bar programs — the category most restaurants under-shoot and most agencies over-request.
Interiors & atmosphere — the room at the hour it feels best, full or empty.
Chef & team portraits — the single most-requested image by editors and the one most restaurants don't have.
Lifestyle & guest scenes — the room in use, cast to match your actual clientele.
Social & content volume — high-count vertical and square capture in the same production, so your marketing team isn't cropping landscape images for months.
Launch & PR packages — a complete image set for an opening: exterior, room, bar, six to ten signature dishes, chef portrait. Built for press submission on a deadline.
Most restaurant shoots happen in a single day, between service or on a dark day. We agree on the dish list in advance so the kitchen can prep, order what's needed and plate to order rather than improvising.
I bring lighting that works in your room, not a studio setup that fights it. If the project calls for a food stylist, I'll bring one — for a lot of restaurant work, a good chef and a fast photographer get there without one, and I'll tell you honestly which situation you're in.
Interiors get shot first, before the room fills or after it clears. Dishes plate to order in sequence so nothing sits under lights. Chef portraits happen while the kitchen is still up.
Typical output: 25–40 finished images from a full day. Delivery in 5–7 business days.
If you're running multiple concepts, one-off shoots get expensive and the library ends up inconsistent — three photographers, three color palettes, nothing that sits together in a deck.
I work with groups on rolling coverage: a scheduled shoot per concept per quarter, or a seasonal menu refresh across the portfolio, with consistent treatment across every location. It's cheaper per image than booking piecemeal and your brand stops looking like four different restaurants.
Same for PR firms with hospitality rosters — I'm used to press-deadline turnarounds and delivering in the formats editors actually ask for.
We offer press and PR budget packages
Do we need a food stylist?
Sometimes. For menu and campaign work where every plate has to be perfect, yes. For a strong kitchen shooting its own signature dishes, often not. I'll give you a straight answer during pre-production rather than adding it by default.
Can you shoot during service?
Interiors and atmosphere, yes. Dish photography works better between services or on a dark day so the kitchen can plate for the camera.
How fast can you turn a launch package around?
If you're opening on a date and need press images, tell me the date. I've built shoots around press deadlines and can deliver selects within 48–72 hours when required.
What does it cost?
It depends on dish count, styling and usage. Send me the menu and how you plan to use the images and I'll quote it properly.